Exploring Value Co-Creation in Cloud Ecosystems - A Revelatory Case Study
نویسندگان
چکیده
The incentive for IT service and infrastructure providers to participate in cloud ecosystems lies in the generation of rents that cannot be generated individually by either alliance partner – i.e. the opportunity to co-create value. The IS literature on cloud ecosystems is scarce and provides only limited insights on value co-creation in cloud ecosystems. Based on an in-depth case study, we develop a framework which serves as an organizing and simplifying device explaining how value is co-created in different types of cloud ecosystems and what success factors of these different types of cloud ecosystems are.
منابع مشابه
Exploring Value Co-creation in Cloud Ecosystems: a Revelatory Case Study
The incentive for IT service and infrastructure providers to participate in cloud ecosystems lies in the generation of rents that cannot be generated individually by either alliance partner – i.e. the opportunity to co-create value. The IS literature on cloud ecosystems is scarce and provides only limited insights on value co-creation in cloud ecosystems. Based on an in-depth case study, we dev...
متن کاملThe Process Pattern of Value Co-creation in Healthcare Service Ecosystem
Abstract Background: Having an inclusive approach and explaining involvement practices and the roles played by the actors in healthcare ecosystems is a critical factor in healthcare industry. The aim of this study was to design the process pattern of value co-creation in the healthcare ecosystem. Methods: This study was practical in terms of the goal, and descriptive-survey with a two-staged ...
متن کاملCo-Creation Intention; Presenting a Model of Antecedents and its Impact on Attitude Toward the Product (Case Study in Shatel Company)
Virtual co-creation is a tool which assists marketers in better recognizing customers’ needs and in increasing new products success rates. Despite the importance of co-creation in new product development, little empirical research is being conducted in order to clarify the concept. Studies are mostly company centric, overlooking consumer’s value perception of co-creation and how it affects his ...
متن کاملFactors Affecting Students’ Value Co-creation to Institutionalize Sustainability in Academic Structure: The Case of Iranian Agricultural and Natural Resources’ Universities
Value co-creation process as a mutual interaction between individuals is a key issue across the management network. Recently, studies have placed a special emphasis on people’s interaction in order to accomplish value co-creation. Given that the process of experience exchange enables us to identify our resources in transactional processes and make collaboration to achieve common values, the pur...
متن کاملStrategic Value Co-creation Model in Banking Industry of Iran
Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...
متن کامل